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MARKETING INSIGHT
PERFORMANCE |
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Test Drive Your Skills in a Workshop
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| Media Professionals: | |
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· Meet Your Consumer
· Enact Marketplace Scenarios
· Design Your Results
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| Using the Tools: | |
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· Role Play
· Interactive Group Participation
· Team Leadership with The 3 C's:
Clients, Colleagues, Consumers
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| For Companies: | |
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· Hands-on Leadership Training
· Experiential Approach to Learning
· Exciting Performance Management |
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| About the Facilitator: | |
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Jodi R. Leib established Test Drive Media as a platform to help corporate partners improve their interpersonal relations, communication skills, confidence in presentations, and leadership strategy. While working for Interpublic Group's The Consumer Experience Practice in 2006, Jodi realized she could fill a hole in the field of experiential research by incorporating her background in dramatic arts with simulation exercises aimed at helping advertisers "test drive" their campaigns before going to market.
Jodi
R. Leib earned her Master of Arts from Lesley University in Cambridge,
MA and her Bachelor of Arts from University of Michigan. She is a
performing artist, painter, award-winning filmmaker, and drama
therapist-in-training.
Test Drive Media
is based in New York, NY. |
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Contact: Test Drive Media Jodi@TestDriveMedia.com c: (248) 872-1101
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